sleep made better
positioning an amazon based brand as a leader in d2c and creating a more organic .com user base.
Gross Revenue
Customer engagement videos
I developed a short video series to answer common customer questions and added them to the site taking advantage of Vimeos autoplay -> ?background=1 parameter within their API. We increased session time on pages and saw a 3% increase in add to cart against like for like traffic. The goal was to make customers feel thought of and reduce their hesitation in purchasing.
