branding the first of its kind smart safe
Positioning a smart gun safe in an oversaturated industry as leader in trust and security.
BRIEF:
Vaultek safe is an American safe company that puts the users first. We craft quality at every level and leave no stone unturned. We spend hundreds of hours in product development and work tirelessly to ensure the highest level of manufacturing standards. We provide the ultimate standard in smart safe security.
Without an email funnel for users, we opted to create a program for small and micro-influencers who were highly receptive to the product. These influencers were acquired through weeks of back and forth on Facebook, Instagram, and Vine. During which time we negotiated affiliate links, coverage, and a feedback loop to further develop the accurate buyer personas and target audiences. We targeted a 5.6 ROAS with tremendous success — leveraging the klout and excitement these smaller audiences drummed up via word of mouth.
Launched a series of video campaigns both sponsored and organic media with niche influencers to promote the launch of the VT series.
Crowdfunding campaign
with the momentum generated from the youtube content and internal organic media, we successfully launched a small crowdfunding campaign to cover MOQs to reach scale manufacturing and FOB containers to our dropshipping partners.