KNOW THE LEVEL.
A new creative approach to communicating advanced industrial gas detection.
Art Direction / 3D Visualization 2026
MAKE
THE
VALUE
VISIBLE.
Industrial safety equipment is typically presented through extensive technical specifications and conventional product photography. I wanted to explore a more compelling approach.
The Honeywell BW Solo became the subject of an independent product-marketing concept combining commercial photography, high-fidelity 3D visualization, concise copy and a unified visual direction.
The objective was to make the product's essential capabilities immediately recognizable while preserving the authority and technical credibility of the brand.
ENGINEERED
FOR THE WORK.
A focused product presentation emphasizing form, visibility and purposeful industrial design.
Clear
readings.
Information displayed directly on the detector.
Multiple
alarms.
Audible, visual and vibrating alert types.
Serviceable
design.
Replaceable components support maintenance.
Connected
options.
Bluetooth functionality on supported configurations.
PRECISION
WHERE
IT MATTERS.
Product marketing for industrial equipment has to balance technical clarity with human relevance. The creative connects the instrument to the people and environments it was engineered to serve.
KNOW THE LEVEL.
Commissioned for Honeywell International Inc. The product visuals depict an H₂S-labeled detector; specifications vary by gas configuration.